Since I started the course, most of the progress / change I've seen has been in myself, my approach and understanding not just to my own business but to business in general. There are two major things I've had to wrap my head around in the last 3 months.
The first is the idea on return for investment. Where am I putting my money and is that spending bringing my profit back. Making sure that what I spend my money on is going to bring me at least an equal if not profitable return. I never realised how unfocussed on profit I have been over these years. I don't think it's a bad thing, just not where my skills lie. In saying that as someone who is attempting to make a difference with the profits of her company, profit minded is something I need to start making a part of my mentality.
I've also come around to this idea of branding something I've skillfully avoided and underestimated all this time. I want to take MGen to the next level and I want it to be seen as more than just a service or a small business. There's a definite culture forming around it that people can feel and I want to cultivate that and shape it. I'm excited about this part of the process.
Not too much has changed publicly with my business, but behind the scenes strategic planning and reviewal of processes and structure has been taking place for future implementation. The major one being our collaboration / partnership with MGR Music (http://mgrmusic.com/) – using their platform as an intranet for our teachers and students, thus increasing our networks and providing a more user friendly platform for administration
Salesforce! It's halfway done and I know if it can be finished it'll be something that helps save my company, but until it's finished it's a definite set back as it's almost creating more work for us in the meantime.
Specific Help Needed
Branding – I have NO IDEA how to go about this. I literally encompasses everything and I'm so keen to dive in and get it right. I'm passionate about MGen and it's possibilities and defining both of those things excites me as it's going to propel me forward. But I'm super stuck on my vision, I want it to be unique and ignite curiosity and thought, but it's all coming out a bit cliched. I feel a bit stumped in all other aspects that I want to write about like workplace culture, marketing campaigns, pr projects etc. I need to know what we're about and what ideas we're pushing before I can actually start pushing anything. It's not that I'm worried about it or nervous, I'm excited to get stuck in, I just don't really know how to go about it.